Q1 2021 Performance of Top Drawing & Coloring Apps on iOS in Australia

In the first quarter of 2021, the Australian iOS market saw varying performance across the top drawing and coloring applications. Data from Sensor Tower provides a glimpse into how these creative outlets fared during this period.

Color by Number：Coloring Games saw a decrease in downloads from 7K in the last week of December 2020 to 4K in the final week of March 2021. Weekly active users followed a similar downward trend, starting at 27K and dipping to 17K. Revenue also experienced a decline, with a peak of $4K in early January tapering off to $3K by the end of March.

Pixel Art － Color by Number showed a more varied pattern. Downloads dropped from nearly 5K to around 3K during the quarter, while weekly active users decreased from 41K to 29K. Revenue exhibited fluctuations with a high of $4K in early January and a low of $3K at the quarter's end.

Colorfy: Coloring Book Games experienced a decrease in downloads from 2K to 1K, and weekly active users declined from 4K to 3K over the quarter. Revenue saw an initial rise to $4K in early January before falling to $3K by the end of March.

Gallery: Coloring Book & Decor had a notable increase in revenue from $2K to $3K, contrasting with a slight dip in downloads from 913 to 1K. The app's weekly active users saw an upward movement, starting at 4K and rising to 6K.

Lastly, Adult Coloring Book - Pigment showed a mixed performance with downloads initially decreasing to 490 before climbing back up to 1K. Weekly active users similarly decreased to 862, subsequently increasing to 1K. Revenue for Pigment followed a somewhat erratic pattern but ended the quarter slightly higher at $2K.

For more detailed insights and app performance analytics, Sensor Tower's platform offers an extensive range of data and trend analysis tools.